South Asian Journal of Social Studies and Economics

The revitalization of historical areas plays a pivotal role in preserving cultural heritage, enhancing tourism appeal, and driving regional development. This study examines the impact of revitalization efforts in the Kesawan area of Medan City on regional development. Utilizing a quantitative approach, data were collected through surveys and interviews with stakeholders, including government officials, entrepreneurs, and local communities. Data analysis was performed using descriptive statistics, validity and reliability tests, and simple linear regression. The findings reveal a positive and significant relationship between revitalization and regional development, with a regression coefficient of 0.152 and a determination coefficient of 91.2%. Key revitalization efforts include infrastructure improvements, the renovation of historical buildings, and the enhancement of public facilities, contributing to economic growth, cultural preservation, and improved quality of life. However, challenges such as utility management, parking issues, and balancing modernization with cultural preservation remain critical concerns. The study concludes that revitalization in the Kesawan area significantly impacts regional development, underscoring its strategic importance in sustainable urban planning. Recommendations include fostering coordination among stakeholders, maintaining historical buildings, and addressing infrastructural challenges to ensure the long-term success of revitalization initiatives.