Farm to Tourists: Exploring the Challenges and Development Strategies for Agro-tourism in Kurupetta Division in Sri Lanka
R P C K Jayasinghe *
Department of Public Administration, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka.
W K C S Walpola
Department of Public Administration, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka.
J A I Sithara
Department of Public Administration, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka.
*Author to whom correspondence should be addressed.
Abstract
Sri Lanka, an island nation adorned with a rich volume of natural resources, is emerging as a captivating destination for agro-tourism. It allows travelers to experience a unique blend of agricultural experiences and countryside eco-adventures. This research explores the key challenges faced by the agro-tourism sector in Kurupetta Division in Sri Lanka and proposed strategies to improve the sector. This study employed a qualitative research approach, focusing on gathering detailed insights through in-depth interviews with families who actively engaged in agricultural activities within the area. Data were analyzed using the thematic analysis. The research findings revealed five main challenges, hindering the agro-tourism practices in Kurupetta Division. It was mainly limited land area, inadequate infrastructure facilities, lack of awareness among farmers, lack of essential skills, and insufficient government support. Further, research emphasizes the need for agricultural and rural development that leads to sustainable national development.
Keywords: Agro-tourism, rural development, sustainable agriculture and challenges