Business Optimism in COVID-19 Pandemic Period in Indonesia
Dewi Ayu Kusumaningrum *
Department of Hotel Management, Sahid Polytechnic, Jakarta, Indonesia.
Ramon Hurdawaty
Department of Hotel Management, Sahid Polytechnic, Jakarta, Indonesia.
Marya Yenny
Department of Hotel Management, Sahid Polytechnic, Jakarta, Indonesia.
*Author to whom correspondence should be addressed.
Abstract
The COVID-19 pandemic is causing turmoil in the health aspect and spread to the economic sector where most of the economic activity has stopped to prevent the spread of COVID-19. Businesses will be disrupted, including business actors who will experience difficulties and even bankruptcy. The small business sector is most affected by the outbreak of COVID-19 due to the absence of outside activities by most of the community. This research aimed to identify business optimism during the COVID-19 pandemic in Indonesia. Cross-sectional designed research with non Probability Sampling using the survey method by distributing online questionnaires (Google Form). The analysis data using SPSS software. The research results stated that the respondents believe that the business they did during the COVID-19 pandemic can still run well, business after the end of the COVID-19 pandemic will be even better. This research is expected to reference future research regarding the business forecast for business actor behavior, business improvement strategies, and other business-related research during the pandemic.
Keywords: Business, optimism, small and medium enterprises, entrepreneurship, pandemic.