South Asian Journal of Social Studies and Economics

This study aims to identify and analyze the characteristics and motivations of tourists visiting Taman Mini Indonesia Indah (TMII), focusing on demographic, geographic, psychographic, and travel pattern dimensions, as well as the dominant motivational factors influencing their visit. A quantitative descriptive research design was used, and the research was conducted during the on-site survey period from April to June 2025 at Taman Mini Indonesia Indah (TMII), Jakarta, Indonesia. Data were collected through structured questionnaires distributed to 100 respondents who met the criteria of being at least 17 years old and having spent a minimum of two hours at TMII. A 5-point Likert scale was used to measure motivational attributes. The sampling technique applied was stratified random sampling to reflect the heterogeneity of TMII visitors and to enhance the representativeness of the sample. Data were analyzed using descriptive statistics, including frequency distributions, percentages, and mean scores, were used to analyze visitor profiles and motivation patterns. The results show that 58% of visitors are young adults aged 20–30, with students (42%) and private employees (27%) forming the dominant occupational groups. Geographically, most visitors come from Jakarta (34%) and West Java (20%). The majority (70%) use private vehicles, 81% visit on weekends, and the typical length of visit ranges from 1 to 2 hours. Motivational results indicate that hedonic enjoyment, memory-making, relaxation, novelty-seeking, and information-seeking are the strongest drivers influencing visits, while social expansion is the least influential. The motivational pattern reflects a combination of push factors (internal needs for enjoyment, relaxation, novelty) and pull factors (TMII’s cultural attractions). This study contributes to tourism research by strengthening the understanding of motivational patterns in cultural theme parks and offering comparative value for similar destinations in the region.