South Asian Journal of Social Studies and Economics

Aims: This study aims to, (1) identify the potential and attractions of Klothok Beach tourism, (2) identify the economic benefits for the community from the Klothok Beach tourist attraction, (3) analyze the economic feasibility of the Klothok Beach tourist attraction from 2023 - 2033.

Place of Study: Klothok Beach, Wonogiri, Jawa Tengah, Indonesia.

Methodology: This type of research is descriptive quantitative using primary and secondary data. This study uses investment feasibility analysis tools, namely the NPV, IRR, Net B/ C and payback period methods. This study uses a purposive sampling technique, selecting 68 visitors who qualify as the sample.

Results: Klothok beach has several advantages compares to other destinations other tourist attractions in Wonogiri, especially in terms of natural beauty and peaceful atmosphere. Towering coral clifft and hills as well as sandy beaches combined with natural rocks creates a view that is rarely found in other beaches in the area. Klothok Beach is perceived to provide economic benefits to the local community surrounding the tourist area. These benefits include the creation of new jobs and business opportunities, etc. From the investment feasibility analysis, the NPV value is $393.317 > 0, IRR 26,016% > DF 9%, Net B/C 2.054 > 1 and a payback period of 4 years 4 month.

Conclusion: Klothok Beach in Paranggupito, Wonogiri has great potential as leading tourist destinations with distinctive natural beauty, such as karst cliffs and stunning sea panaromas. The positive impact for the surrounding community is in the form of increased welfare by increasing income and employment in the form of entrepreneurship. The negative impact is poor waste management which causes environmental problems around the beach. This can be seen from the NPV value, IRR value, Net B/C value and payback period, which states that the results of all investment criteria carried out state that it is feasible to run or implement.